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Rancho Alegre's Goal

First of all, Rancho Alegre Entertainment started Rancho Alegre Radio to preserve a lot of the old recordings that are no longer being produced, as well as to help promote new recordings that aren’t being played on the radio. Especially since we live in Austin, where Tejano radio stations are scarce and Conjunto stations are non-existent. More projects to come include Traders Village (in the final development phase), where you can trade music with no fees.

The Borders of Tejano, Conjunto and Norte?o

Conjunto music at one time in the Southwest was king. It was the next phase after Mariachi and dominated the airwaves, especially in Texas. Then from Conjunto, Tejano music broke out and Conjunto was pushed to the side as Tejano, with its exciting horns and, later, synthesizers, ruled the airwaves. And all was good. But then, Norteño came into the picture, pretty much burying Tejano, as Tejano did Conjunto. It didn’t kill Tejano, but at the very least, it dominates the airwaves now.

Everyone knows this story, but that’s not what I’m here to talk about.