SXSW Panel - In Plain Sight: Tejano Music's Fight for Visibility

Sat, 03/17/2018 - 1:45pm
Cover Charge: 
Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
All Ages

This panel will examine the challenges Tejano music faces in terms of visibility and inclusion in various music media (even those specializing in Texas music), large festivals and the Austin music scene in particular. Discussion will also include how to distinguish between Tejano and other Spanish language genres, a quick overview of notable performers, how the internet and social media has saved Tejano from disappearing into obscurity, potential solutions for growth and expansion and more.


Baldomero Cuellar - Executive Director, Rancho Alegre Radio
Sarah Rucker - Director, Full Gallop
Nancy Flores - Writer, Austin American-Statesman
Destinee Ware - Co-Owner, One-2-One Bar

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